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 Web sites are the 21st century's preferred method of advertisement: it's inexpensive, it's interactive, and it has the potential to reach an enormous number of people. The key word, however, is potential. In order to maximize the benefits of having an impressive and professional web sites, you must take steps to put your site out there for others to find easily. After all, why waste your time and money to create a site that no one will ever see?
Search engines were developed to make this task possible. By containing and making information available on millions of web sites, these engines make it possible for browsers to find you. The problem is that with thousands of sites turning up for every key word or phrase, you stand a good chance of ranking where few searchers will ever find you unless you enlist us to optimize your site.
Our Search Engine Optimization strategies can help you rank higher and receive more attention than your competition. These strategies include:
 Optimizing the Web Site
The first important step of this strategy is to identify the appropriate keywords and phrases for your site. To do this, PDS analyzes your product, your market, your targeted audience, and your competition. Then, using that information we develop your site so that the optimization is seamless and so your site is immediately search engine friendly.
Finding Appropriate External Links
When other sites offer their visitors a link to yours, they're doing more than increasing traffic numbers. They're also helping to boost your search engine ranking. Many search engines, especially Google, base your ranking in part on the number of external links to your site. Obviously, if other sites are promoting your site, then you must be something special, right? We can help by doing the research and finding web sites and directions which may link to your site and, therefore, raise your standing in the search results.
While pay for placement works very well, remember that you may still want to optimize your site for traditional search engines and get listed with major directories even if Pay for Placement is a major part of your marketing strategy.
 Pay for Placement
In the early days of the Internet and of search engines, competition for visitor traffic was slim. There simply wasn't many other sites around at the time. Today, there are millions and a sizable portion of them are probably interested in luring the same targeted audience as you are.
To get a competitive advantage, many wise businesses are utilizing pay for placement search engines as an integral part of their marketing strategy.
Pay for Placement engines allow you to control your ranking in their results lists by the traffic generated by your listing. The more you are willing to pay, the higher up the ranks your site goes.
We use the leading pay for placement search engines, Overture, Google and more to help you reach over 80% of all Internet users. We will identify the most appropriate key words and phrases for your site and help you set up your account. In addition, we will monitor your success and continue to tweak your settings in order to maximize your ranking results.
Unlike search engines which send out their own "spiders" to collect information on web sites, directories rely on the human element. First, sites must be submitted for consideration. Then, they are evaluated by the directory's staff and are possibly accepted for inclusion. It does require time and effort but getting listed will generate a large amount of traffic for your site. | |
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Yahoo
The reality is that Yahoo is the #1 site for Internet searches, but getting listed with them isn't always easy. To even be considered, you would need to pay a fee and wait for their review. The fee is non-refundable and does not guarantee you a spot in the directory unless we assistyou.
Looksmart
Another popular web directory is Looksmart. When you are listed with them, your links will also appear in search results at MSN, Excite, Time Warner, Alta Vista, Juno, Prodigy, and more. Like Yahoo, Looksmart charges a fee just to review your site for possible inclusion.
Other Directories
In addition to Yahoo and Looksmart, a number of other web directories are available. Most do charge a fee for considering your site but we can help insure that such an investment won't be made in vain.
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